Troubleshooting

Resolve common tracking and dashboard issues.

Start with the installation checks, then compare data carefully and verify CDN or firewall settings if thumbnails or metadata are missing.

No realtime data appears

If the dashboard stays empty after installing the tracker, first verify that the tracking script is actually present in the rendered HTML of the live page. 

<script src="https://ua.realtimely.io/script.js" data-site="TRACKER_ID" defer></script>
Check What to look for
Tracker ID The data-site value must match the tracker selected in the dashboard.
Page template The snippet should be loaded once, usually inside the shared <head> section.
Network requests Open browser developer tools and check that requests to ua.realtimely.io are not blocked.
Tag manager For Google Tag Manager, use a Custom HTML tag and enable Support document.write.
Caching Make sure the published page is not served from an older cached template without the snippet.
New realtime activity usually appears within a few seconds after opening a tracked page in a browser.

NowMetrix and GA4 show different numbers

Small differences between NowMetrix and Google Analytics 4 are expected. NowMetrix is often slightly higher for pageviews because the tracking script is blocked by fewer ad blockers.

Compare pageviews with the right GA4 metric

In GA4, pageviews are reported as an event. For a closer comparison, open Reports -> Engagement -> Events and compare against the page_view event total.

NowMetrix pageviews are typically close to GA4, often around 2-5% higher. If NowMetrix is significantly lower, check that the NowMetrix script is installed on all relevant pages and not only on a subset of templates.

Understand visitor counts

Visitor numbers are not directly comparable over longer date ranges. NowMetrix uses cookie-free daily unique visitors and resets anonymized user identifiers after 24 hours. GA4 can use persistent identifiers such as cookies or logged-in user data.

Example NowMetrix daily unique visitors GA4 total users
One person visits 10 times on one day 1 1
One person visits across 3 different days 3 1
One person visits across 10 different days 10 1
For single-day comparisons, visitor numbers should be much closer. Across multiple days, NowMetrix can be higher because each day is counted as a new daily unique visit.

Thumbnails or metadata are missing with Cloudflare

NowMetrix uses a crawler to fetch article metadata and thumbnails. If a CDN, firewall, or bot protection blocks that crawler, dashboard previews may be incomplete.

If you use Cloudflare, allowlist the NowMetrix crawler IP:

104.248.24.238
  1. Open your Cloudflare dashboard.
  2. Go to Security -> WAF -> Custom rules.
  3. Create a new rule, for example NowMetrix Crawler.
  4. Set the field to IP Source Address, operator equals, and value 104.248.24.238.
  5. Choose the action Skip.
  6. Select all relevant skip checkboxes, including the options under More components to skip.
  7. Deploy the rule.
After changing firewall rules, it can take 15-20 minutes until the crawler checks pages again and new thumbnails or metadata appear.

Contact support

If the issue persists, send a short description, affected tracker ID, example URLs, screenshots, and the approximate time range to info@nowmetrix.com.

For GA4 discrepancies, include screenshots from GA4 and NowMetrix for the same date range. We cannot configure GA4 for you, but we can help investigate whether NowMetrix is receiving and processing your events correctly.