Something looks wrong? Start with the simplest checks.
Most tracking issues have a small cause: a wrong tracker ID, a cached template, or a blocked request. Work through these checks before you spend time looking in the wrong place.
The dashboard is empty
You have installed the tracker, opened the website, and still see no live reader. Start by checking whether the tracking script is actually present in the rendered HTML of the live page.
<script src="https://ua.realtimely.io/script.js" data-site="TRACKER_ID" defer></script>| Check | What to look for |
|---|---|
| Tracker ID | The data-site value must match the tracker selected in the dashboard. |
| Page template | The snippet should be loaded once, usually inside the shared <head> section. |
| Network requests | Open browser developer tools and check that requests to ua.realtimely.io are not blocked. |
| Tag manager | For Google Tag Manager, use a Custom HTML tag and enable Support document.write. |
| Caching | Make sure the published page is not served from an older cached template without the snippet. |
Why NowMetrix and GA4 rarely match exactly
Small differences between NowMetrix and Google Analytics 4 are expected. NowMetrix is often slightly higher for pageviews because the tracking script is blocked by fewer ad blockers.
Compare pageviews with the right GA4 metric
In GA4, pageviews are reported as an event. For a closer comparison, open
Reports -> Engagement -> Events and compare against the
page_view event total.
NowMetrix pageviews are typically close to GA4, often around 2-5% higher. If NowMetrix is significantly lower, check that the NowMetrix script is installed on all relevant pages and not only on a subset of templates.
Understand visitor counts
Visitor numbers are not directly comparable over longer date ranges. NowMetrix uses cookie-free daily unique visitors and resets anonymized user identifiers after 24 hours. GA4 can use persistent identifiers such as cookies or logged-in user data.
| Example | NowMetrix daily unique visitors | GA4 total users |
|---|---|---|
| One person visits 10 times on one day | 1 | 1 |
| One person visits across 3 different days | 3 | 1 |
| One person visits across 10 different days | 10 | 1 |
Cloudflare may be stopping the request
Cloudflare WAF, bot protection, or rate limiting can block metadata, thumbnails, or availability checks even when the website itself works in a normal browser.
Follow the dedicated Cloudflare Issues guide to allow both NowMetrix service IP addresses and verify the rule.
Still stuck? Send us the useful details
You do not need to diagnose everything before contacting us. Send a short description, the affected tracker ID, example URLs, screenshots, and the approximate time range to info@nowmetrix.com.
For GA4 discrepancies, include screenshots from GA4 and NowMetrix for the same date range. We cannot configure GA4 for you, but we can help investigate whether NowMetrix is receiving and processing your events correctly.