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What is NowMetrix?

NowMetrix is a realtime analytics tool for news publishers. It shows your newsroom what people are reading right now, where they come from and which stories are gaining momentum.

A clear view of your audience, while it matters

A story takes off in Discover, a push brings new readers or traffic suddenly drops: NowMetrix makes these changes visible while you can still act on them. It gives editors, homepage teams and audience teams a shared view for daily decisions.

Tools that make newsroom work easier

  • Top Pages and Sources: see which articles are being read and understand traffic from Discover, search, social media and other sources.
  • Recap: look back at traffic and compare periods to put the current day in context.
  • AI-assisted proofreading: spot possible spelling, grammar and consistency issues in leading articles. It is optional; your team reviews the suggestions and makes corrections.
  • Team Management and Responsibilities: manage access and make clear who is handling which editorial task.
  • Uptime and Connectors: monitor website availability and configure notifications or actions when defined conditions are met.
  • REST API, MCP and Google Sheets: use analytics in your own tools, ask compatible AI assistants about your data or build reports.

What NowMetrix is not

  • It is not a CMS and does not replace editorial judgement. Audience figures are signals, not a verdict on journalistic quality.
  • It is not a complete replacement for every analytics or business intelligence tool. Its focus is the newsroom; specialist marketing attribution, subscription revenue or other business questions may need additional tools.
  • It is not an automatic guarantee of more traffic. Your team decides how to use the insights. AI suggestions also need human review.
  • NowMetrix does not replace long-term analysis such as that available in GA4. For complex reporting, we recommend keeping GA4 running alongside NowMetrix. Our focus is on realtime data. However, Recap also provides the key historical data right in NowMetrix: which articles performed well yesterday, or how did last month go?

Why customers stay with NowMetrix

Many customers stay loyal to NowMetrix. Our approach is simple: useful answers without a long search, tools that fit daily newsroom work, and personal support when something is unclear. We continue to develop the product around practical editorial needs.

The aim is to spend less time collecting numbers and more time understanding them and acting on them. If you get stuck, contact us.

Your first steps

  1. Sign in and select your website. If your newsroom already uses NowMetrix, ask an administrator to grant you access.
  2. Connect a new website if tracking is not installed yet. Then verify that the first live readers appear.
  3. Open Top Pages, look at a familiar article and check where its readers come from. Add other tools as you need them.
  4. If something looks wrong, start with troubleshooting or ask for help.