Recap

Look back without losing the context.

How did yesterday go? Was this Friday stronger than a normal Friday? Recap brings pageviews, visitors, traffic curves, and the best-performing pages together for the period you choose.

When the live moment is over

Open Recap for the morning review, a weekly editorial meeting, a campaign analysis, or a month-end summary. Unlike the live ranking, it aggregates the selected date range and keeps every value tied to that period.

For “What is being read right now?”, use Top Pages. For “How did yesterday, this week, or this campaign perform?”, use Recap.

Select a date range

Open the date control in the page header. Available presets include Today, Yesterday, 7 Days, 14 Days, 30 Days, 3 Months, This Month, and Last Month.

Choose Custom Range to select a start and end date in the calendar, then apply the selection. Presets that fall before the tracker’s available history can be disabled. The chosen range is reflected in the URL, so you can bookmark or share the same Recap view with another authorized user.

Dates follow the tracker’s configured timezone. “Today” is incomplete until the day ends and should not be compared with a full day without considering the current time.

See the shape of the period

For a multi-day period, the chart shows daily Pageviews and Visitors. Use the display toggle to change how the series are compared.

ModeWhat it showsBest use
AbsoluteThe actual daily values. Pageviews and visitors retain their real scale.Reporting exact volume and identifying high-traffic dates.
IndexedEach visible series starts at 100 on the first day; later values show relative change from that baseline.Comparing the shape and growth of metrics with different absolute sizes.

When the range includes today, the incomplete part is shown differently so it is not mistaken for a completed day. Hover or tap the chart to inspect values for a specific date.

An index of 120 means the value is 20% above that series’ first day in the selected range. It does not mean 120 pageviews.

Was it a strong day - or just a strong hour?

For a one-day view without an active keyword search, Recap switches to an intraday chart in 15-minute intervals. Toggle between Pageviews and Visitors when both metrics are available.

The selected day is compared with a typical matching weekday and the previous day. The baseline helps answer whether, for example, this Friday is running above or below an ordinary Friday at the same time.

  • The selected series is the day you chose.
  • The typical-weekday series is a historical baseline, not one specific date.
  • The previous-day series reveals short-term changes that the weekday baseline may not show.
  • The summary reports the selected day’s difference from both comparisons.

Interpret the KPI cards

MetricMeaning
Total PageviewsAll recorded pageviews inside the selected range and active search.
Total Daily VisitorsThe sum of the daily visitor counts. A person active on multiple days can therefore contribute once on each day.
Pages per VisitorTotal pageviews divided by the displayed visitor basis. Use it as a high-level engagement ratio for the selection.

Because the visitor KPI is daily, it should not be read as a deduplicated person count across an entire multi-day period.

Which pages carried the period?

The list below the KPIs ranks content by pageviews inside the selected date range and keyword filter. Each row can include rank, image, title, URL, author or publication metadata, and pageviews.

This ranking answers “Which pages generated the most consumption during this period?”. It will differ from realtime Top Pages, which ranks pages by readers active now.

Recommended workflows

Yesterday’s review

Select Yesterday, review the traffic curve and KPIs, then scan historical Top Pages for the stories that drove the day.

Trend comparison

Select 30 Days and switch to Indexed to compare whether consumption and audience are moving together.

Topic analysis

Search for a topic or URL fragment, then compare the trend and the individual pages that contributed.

Daily pacing

Select Today and compare the 15-minute curve with a typical weekday before judging the day too early.

Data availability and partial results

Historical results can take longer than realtime data, especially for large ranges or searches. Recap shows a loading state and reports a timeout instead of leaving the page indefinitely blocked.

If historical storage is temporarily unavailable and the range includes today, live data may still be shown with a warning. Treat that as a partial result and retry later before using it in a final report.